Games Blog

Singapore – 29 July 2010 (PRN): The results of the Sixth BuzzCity multi-market survey to examine the behavior of mobile consumers are published today and will focus on the use of global games and mobile applications. The study on trends in mobile gaming BuzzCity aims to recognize the pattern of gaming and mobile marketing and how developers can take advantage of his popularity.
Asked international mobile phone users in 10 countries, divided different geographical regions: North and South America, Asia, Africa and the Middle East were on their mobile phones as gaming device. The results showed that mobile gaming has been far beyond traditional notions of casual games, developed to a sophisticated textures.
Increased number of women and older gamers.
Although the typical player is male, mid-twenties, are at least 29 percent of female mobile gamers. In many markets, female players in the U.S. and Thailand, 49 percent of players are increased female, and South Africa, women make up 47 percent of the population of the game.
The report also showed a growing number of mobile gamers mature. United States is 12 percent of the players is greater than 40. In South Africa and Malaysia, over 40 players by 19 percent to 8 percent and are. This clearly shows that the combination can of the popular cell phones and mobile gaming with younger age groups may be misleading.
The main findings of the survey are:
Men and women prefer action and adventure (41%), followed by games-oriented Sport and Racing (21%).
32% of the corresponding download games sporadically, while 46% regularly download games or weekly or biweekly.
40% playing every day while 17% play all day.
46% play to learn something new or get the most from their mobile phones.
The above results show that game preferences for men and women are similar in the rule. Mobile devices, to maximize as a convenient means of entertainment, the users their leisure and recreational games such as fillers.
CEO Buzzcity KF Lai said: increasing traffic mobile game suggests a crucial opportunity for ad-supported games and advergames, especially if the mark is an important goal of the campaign. As more users get involved with the sophisticated plots of games, increased the level of involvement of consumers, creating more opportunities for brand marketing. Feature phones remained the basic device for gaming activities with Nokia, Samsung and Sony headphones Ericcsson.
Mobile gaming is the survey conducted one of the many studies that help BuzzCity advertisers and partners with their mobile initiatives. To the full report, visit the website BuzzCity.
About BuzzCity
BuzzCity is a Mobile Media Company, brands and agencies that have access to a global advertising network on the mobile Internet have. The network is made up of publishers around the world made and its properties BuzzCity mobile media. As a player of international renown, has BuzzCity developed a comprehensive knowledge of the mobile consumer, offering clear market opportunities with this audience with their advertising and publishing to achieve the program.
More information is available at http://www.buzzcity.com.