Mobile app building takes customer know-how
The key to mobile app success is drilling down before building out. Retailers hoping to build mobile apps that deliver great user experiences need to first know how key customers think and shop, says Carol Steinberg, senior vice president, e-commerce, marketing and business development at ShopNBC.
var:http://www.internetretailer.com/2010/09/01/mobile-app-building-takes-customer-know-how
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